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404 Page

Design the page visitors see when a URL on your site doesn't exist.

Every site has a 404 page. Visitors see it whenever they open a URL that doesn't match a published page or blog post. You design it in the editor, like any other page.


Where to find it

Every new site gets a 404 page automatically, next to the Home page. Open the Page Manager on the site's Overview tab and look for the page marked 404 page. Its Slug column reads Shown for any missing URL. In the editor's page switcher, it's the page with the 404 page label.

The 404 page doesn't count towards your plan's pages-per-site limit.


Designing it

Every 404 page starts with the Simple 404 design: a short message and a link back home. Your site header and footer appear around it, as on any other page. Open it in the editor to change the wording, pick another design from 404 pages in the section library, or add any other sections and blocks. The 404 pages designs are only offered while you're editing the 404 page.

Changes go live when you Publish the site, like every other page.


Only the 404 page has this option. In the Page Manager, open the page's ⋮ menu, choose Edit, and switch Show header and footer off to show the page without your site header and footer. The editor canvas follows the setting right away. The live site follows it after you publish.


What visitors see

  • Published with content: your 404 page, shown at the URL the visitor typed. It's marked noindex, so search engines don't index missing URLs.
  • Never published, or published with no sections: a built-in Page not found message in your site's theme, with a Go back home button. If the page was published, the message sits between your header and footer (unless you hid them).

What you can't change

  • The 404 page can't be deleted or switched off.
  • Its slug can't be edited, and visiting that slug directly shows the 404 page too.
  • It has no SEO settings, and it never appears in your sitemap, llms.txt or site search.
  • Duplicate creates an ordinary page with the same content. Copy to another site isn't offered, because every site already has its own 404 page.